The challenge, then, is for companies to satisfy their investors short-term expectations while retaining enough resources to execute long-term strategy - without stumbling into what BCG calls a cash trap (see Avoiding Cash Traps at the end of this article).

Opportunity Costs. Ironically, the easy money of the cash advance jonesboro ga few years, a byproduct of rising corporate profits and stock prices, is in some ways limiting the options available to corporate managers. In too many industries, it has allowed for too much cash chasing too many growth opportunities. There are private-equity deals getting done in industries that never would have been candidates for private equity in the past, at pricing that probably wouldnt have made sense in the past, observes J.

Sherman, CFO of Akamai Technologies Inc.a 429 million Internet services firm in Cambridge, Massachusetts. Still, its not surprising that companies are trying to do something with their cash. Assuming aftertax returns on cash of 3 to 4 percent, and market-average returns of 10 percent on a stock index fund, the forgone opportunity cost for investors is 6 to 7 percent.

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